– originally posted at The Digital Tavern on April 6, 2003 –
At NAB today Apple released amazing updates to Final Cut Pro (4.0) and DVD Studio Pro (2.0) and introduced an updated version of high end video compositing software Shake (3.0). These announcement show that Apple is serious about digital media. I've already pre-ordered my upgrades to Final Cut and DVD Studio – due in June and August respectively.
Most interesting is Apple appears to have dropped the price of DVD Studio Pro to$500 to only $499 and the application is completely redesigned making the user interface much more Mac like and offering better integration with Final Cut.