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Category - Marketing

  • Consumer Watch
  • Culture
  • Marketing

The Wacky World of Product Pricing—A Soap Opera

8 years ago

Nobody wants to overpay for anything—especially knowing so. Sure, often convenience might dictate a willingness to pay a bit more for something and thereby one might justify the behavior as a...

  • Consumer Watch
  • Culture
  • Food & Wine
  • Marketing

Heads Up: Starbucks Stars & Rewards Fail

8 years ago

Do you have a Starbucks gift card? Have you reached the “Gold” level? Are you using the Starbucks App on your iPhone to find Starbucks stores, pay for your drinks and collect...

  • On Blogs & Blogging
  • Travel
  • WorldRider

Wandering, Wondering, and Wallowing

8 years ago

What happens to a blog when one wanders? Without a little attention, like a plant that needs water, a blog withers slowly. Yet unlike those less resilient plants, it still lives, albeit sedentary...

  • Culture
  • Marketing

Who’s Collecting Janis, Stamps and Vinyl?

9 years ago

I like stamps. Especially postage stamps from foreign countries. It’s kinda like currency. It tells a story, or at least begs one to understand the meaning of the stamp artwork. I don’t...

  • Marketing
  • Travel
  • WorldRider

FORKS on Tour 2014—Near You?

11 years ago

A quick update regarding my new book FORKS—A Quest for Culture, Cuisine, and Connection. Three Years. Five Continents. One Motorcycle. As a small (let’s say tiny) independent publisher with...

  • Marketing
  • Travel
  • WorldRider

FORKS On Tour: Looking for Help & A Sprinter Van

11 years ago
4 Comments

With the bulk of the Kickstarter books shipped and the looming official release/publication date of FORKS (June 2, 2014) just around the corner, my focus is on a cross-country book tour. This would...

  • Inspiration
  • Social Media
  • WorldRider

Around-the-world-motorcycle adventure comes to life in FORKS, the new book by WorldRider, Allan Karl–now on Kickstarter

12 years ago
2 Comments

Culture. Cuisine. Connection. Karl turns to crowdfunding to help realize his vision for this book, which lets readers experience the world through fascinating stories, stunning photography, and tasty...

  • Food & Wine
  • Marketing
  • Travel

Virginia Wine Country: Early Mountain Vineyards

12 years ago

The Best of Virginia Wine — Virginia Wine Country Keeps Getting Better Earlier this month my brother Jonathan and I had an opportunity to visit Early Mountain Vineyards in northwestern Virginia, a...

  • Inspiration
  • On Blogs & Blogging
  • Travel
  • WorldRider

A Gentle Nudge: Time To Write & Post An Update

12 years ago

I posted this also on my WorldRider site, so if you’re reading both blogs, just a heads up! I thought I’d keep readers who’ve been Digital Tavern fans and not necessarily the...

  • Marketing
  • Social Media

Twitter Tip: Focus On Who You Follow, Not Who Follows You. Avoid TrueTwit.

12 years ago
4 Comments

The Stupidity of @TrueTwit Validation Service & Other Secrets To Responsible & Rewarding Social Media Interaction Why You Should Focus On Who You Follow, Rather Than Who Follows You. If you...

  • Marketing
  • Technology

Is FEAR replacing FREE as the most powerful motivator in advertising & marketing?

13 years ago
4 Comments

With my gift already packed, shipped and on its way to Mom for this weekend’s annual honor for those women that nurtured and raised us, I was surprised and put off by a marketing offer I...

Butcher Shop in the Souk In Aleppo Syria
  • Marketing
  • Social Media

How Pink Slime Caught This Company On The Wrong Side of Social Media.

13 years ago

Why Beef Products, Inc. Was Blindsided By Jaime Olivier, ABC News, Social Media & The Pink Slime Epidemic Today ABC News ran a follow up segment to its reporting on Beef Products, Inc.and the...

Social Media Planning, Strategy & Commitment
  • Marketing
  • Social Media

Five Keys To Building A Social Media Plan & Strategy

13 years ago
6 Comments

Most Social Media Experts Don’t Know The Difference Between Tactics & Strategy Very few businesses get it. More and more so-called social media experts don’t get it. Participation in...

Gadget maker ZAGG ignores best practices and commits a sinful faux pas with its Google AdWords Display Network ads.
  • Marketing

How To Ruin Your AdWords Campaign

13 years ago
4 Comments

There’s no question that for many businesses a Google AdWords campaign can be an effective component of a marketing or advertising campaign. With powerful targeting tools, incredible metrics...

Allan Karl WorldRider Keynote Speaker and digital marketing branding guru at clearcloud shares his social media tip of the week
  • Marketing
  • Social Media

“Social Media Is A Waste of Time.”

13 years ago
4 Comments

Is Social Media Worth The Time, Resources & Money Invested? If I had a buck for every time a client, associate, friend or passing stranger revealed to me their sentiment and belief that time...

  • On Blogs & Blogging
  • Social Media

The More That Things Change. The More They Stay The Same.

13 years ago
4 Comments

Plus A Blogging Tip For WordPress Bloggers – Timing and Scheduling Blog Posts I’ve been writing about blogs and blogging for ten years. Before “social media” evolved to its...

The highly anticipated iPad 3 will be released on March 7, 2012 in San Francisco
  • Food & Wine
  • Marketing
  • Technology

After Ten Years – Time To Change – New Design Coming

13 years ago

This year The Digital Tavern – For The Sake of Clarity – celebrates its 10th birthday. It’s fun to look back at the old posts still archived here. Nobody knew what a blog was back...

  • Marketing
  • Social Media

Social Media Faux Pas – Direct Message New Twitter Followers

14 years ago
2 Comments

Don’t Send Automatic Direct Messages To New Twitter Followers Okay. I’m getting on my soap box. Watch out! But for a good reason. After more than 200 times, I’m fed up. If...

  • Marketing
  • Technology

Apple Slammed With Lawsuits & Apple Slamming Lawsuits On Copycats

14 years ago
1 Comment

I don’t expect that most readers are as interested in the ongoing patent wars that involve Apple, Google, Motorola, Samsung, Nokia and others. But I’ve been following the Samsung conflict...

  • On Blogs & Blogging
  • Technology

Web Apps, Apple Magic Mouse and Safari Gestures: A Bad Combo

14 years ago
26 Comments

For Mac users that have upgraded to Lion and are using any web-based applications such as Basecamp, WordPress, Tungle or just about any webpage with a form, I’ve got a personal pet peeve. I use...

  • Inspiration
  • Social Media
  • Speaking & Speakers

Can Social Media Be A Bridge To True Connections & Real Relationships?

14 years ago
2 Comments

Last week I attended the NSA (National Speakers Association) national conference in Anaheim. This was the second consecutive year I attended the event and though this year’s program was much...

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