Is Social Media Worth The Time, Resources & Money Invested?
If I had a buck for every time a client, associate, friend or passing stranger revealed to me their sentiment and belief that time spent on social media is wasted and counter productive, I’d be able to comp or buy everyone in the early morning line at my local Starbucks for a couple of weeks or more.
I’m able to be compassionate and understanding their feelings. I could also provide strong arguments in an effort to persuade them to rethink social media. Truth is, most social media users and non-users alike have no idea if the effort and resources invested — or not — pays off. Why? Because most people and organizations are not measuring either the time and resources spent or the effectiveness of their efforts.
Social media measurement and analytics is becoming, if not already, big business. Today, it’s mostly the big brands or smart marketers that are investing in analytics and using it to tweak and optimize social media efforts, campaigns and investment. But business – big and small – and individuals, freelancers and community organizations can measure results and determine if its efforts are paying off and worth their time.
In my latest “Digital Marketing & Social Media Tip of the Week” I quickly explain and show how to use a few simple tools that will help you monitor, measure and determine if your efforts with social media are a waste of time. And for those who haven’t invested anything in social media? I challenge and dare you with this warning: You won’t ever know, unless you try. And measure.
Enjoy this social media tip and the digital marketing advice and tools provided in these regular updates.
Digital Marketing & Social Media Tip of the Week w/Allan Karl
Digital Marketing & Branding Strategist with clearcloud digital and Keynote Speaker WorldRider
What are you doing to determine whether your social media investment is providing your return on investment?
For you Facebook business page users and administrators, there is another built-in tool that will provide you with raw numbers and basic analytics that you can add to the mix of tips I provide in the video: Facebook Insights. If you’re not looking at them yet, it’s time you start.